Pakistan Super League is organized by the Pakistan Cricket Board (PCB) and comprises six franchise teams representing different cities in 2015 in Pakistan. The business model of PSL revolves around generating revenue through broadcasting rights, sponsorship, and ticket sales.

Broadcasting Rights:


One of the primary sources of revenue for PSL is broadcasting rights. The league has entered into partnerships with major broadcasters across the globe to ensure maximum viewership of the matches. This has helped PSL to increase its visibility and attract a wider audience. The broadcasting rights have been sold for millions of dollars to various broadcasters around the world.

Sponsorship:

Another key revenue stream for PSL is sponsorship. The league has been successful in securing sponsorship deals with major companies in Pakistan and around the world. The sponsorship deals include team sponsorships, stadium naming rights, and official merchandise sponsorships. The league has been successful in attracting sponsors from diverse industries, including telecommunications, automobile, and food and beverage.

Ticket Sales:

Ticket sales are another important revenue stream for PSL. The league hosts matches in stadiums across Pakistan, and tickets are sold for each match. The prices of tickets vary depending on the location of the match and the seating capacity of the stadium. The league has been successful in attracting a large number of spectators to the matches, which has helped to generate significant revenue from ticket sales.

In conclusion, the business model of PSL revolves around generating revenue through broadcasting rights, sponsorship, and ticket sales. The league has been successful in attracting a wide audience, both domestically and internationally, which has helped to increase its visibility and revenue. With the league continuing to grow in popularity, it is expected that PSL will continue to generate significant revenue and contribute to the development of cricket in Pakistan.